After having concluded that your idea has the potential to succeed, you could start by taking one of the most important decisions: the name of your company.

To look for names for your business, you could see the names of the competition and pay attention to the ones you like, or go to business directories on the Internet that is the same type as yours, where you can find names that serve you inspiration.

And then, to choose the right name, you should take into account especially your tastes and the implications in the marketing that you may have (that generates a positive image, that communicates what your business is, that is easy to pronounce, etc. ).

Choose The Location Of The Business

After choosing the name of your company, another important decision you could take next is the place of your business.

To find locations for your business you could go to the classified ads in the newspaper or on the Internet, or go through the areas where you would like your business to be located (for example, cities, where similar enterprises exist,), to see if you find local or offices for sale or rent.

And then, to choose the right location, you must take into account different factors such as the influx of public in the area, the visibility of the premises, access roads, competition, costs, etc.

Determine The Target Audience

One of the most critical steps when starting a business, but that many overlooks, is to determine the target audience, that is, determine the type of audience to which your product or service will be directed.

To determine your target audience, you must first segment the total market that exists for your product or service, in different homogeneous markets composed of consumers with similar characteristics, taking into account different variables such as location, age range, socioeconomic level, etc.

And then, choose one of the resulting markets that are more attractive to enter taking into account your ability, knowledge, and experience, but also making sure that it is not so small to the point of not being profitable, or so vast to the end of not being able to specialize at.

Analysis Of The Target Audience

Once you have determined your target audience, you must analyze it so that you can get to know it better, and thus design the product that best suits your preferences, as well as formulate other strategies that may have better results in it.

To analyze your target audience, you must first determine the information you would like to explain about it, which could include, for example, your tastes, preferences, consumption habits, buying behaviors, customs, attitudes, etc.

And then, collect this information, for example, through surveys where you ask questions that allow you to obtain the required information, or visiting the places where you used to make your purchases to observe their behavior.

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